Mavin Records CEO and boss, Don Jazzy, has announced that Mavin Records have just signed a multi-million dollar deal with leading investment and advisory capital firm, Kupanda Holdings.
“Don Baba J” as he is fondly called revealed Kupanda will help Mavin build her roster and strengthen operations across A&R, touring, marketing, distribution, publishing and partnerships.
“Our mission is to grow Mavin Global into the music powerhouse of Africa”, said Michael Collins Ajereh, aka Don Jazzy, Mavin Global president and founder. “By collaborating with artists, African creatives, local and international partners, we can become a globally recognized household name and the go-to platform for connecting African music with the world.”
Mavin houses many Nigerian artistes like Tiwa Savage, Johnny Drille, Korede Bello etc. Since her commencement as a record label in 2012, she has utilised digital platforms to reach local audiences and grow a massive fanbase in Africa, the US and the UK. This deal will enable the company develop brand partnerships for her artistes.
“With the resources and operational capacity Kupanda Capital brings along with its investment, Mavin is now ready to grow our artist roster and facilitate partnerships at a global scale,” said Tega Oghenejobo, COO of Mavin Global. “We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry.”